Dulux AarogyaSakha - Telerad Foundation

Supported by

AkzoNobel India Pvt. Ltd.

Implemented by

Telerad Foundation

Overview of Dulux AarogyaSakha

The Dulux AarogyaSakha Telehealth Initiative is a pan-India, technology-enabled healthcare access programme designed to address the unmet healthcare needs of painters and their families—an occupational group within India’s informal workforce that faces elevated health risks and persistent barriers to timely, affordable, and continuous medical care.

Painters are routinely exposed to chemicals, fumes, dust, and physically demanding working conditions, placing them at higher risk of respiratory illnesses, dermatological conditions, musculoskeletal disorders, and chronic non-communicable diseases such as hypertension and diabetes. These risks are compounded by irregular incomes, long working hours, and mobility constraints, often leading to delayed diagnosis, fragmented treatment, and avoidable healthcare expenditure.

AarogyaSakha leverages telemedicine and assisted care navigation to deliver free general and specialist consultations, follow-up support, and preventive health communication, without disrupting livelihoods or income.

Background and Rationale

Despite facing significant occupational health risks, painters and their families often defer medical care due to travel costs, wage loss, fragmented healthcare services, and limited access to preventive and follow-up care. These challenges extend to women, children, and elderly dependents, where competing livelihood priorities further delay health-seeking behaviour.

The Access Barrier: Why Health Needs Remain Unmet

The Gap Analysis

Impacts the whole family: Women, children, and elderly dependents.

High readiness for telehealth adoption due to widespread smartphone usage, despite low ability to navigate the formal medical system.

A needs assessment conducted prior to implementation highlighted two critical realities:

High out-of-pocket healthcare expenditure among painters, and
High readiness for telehealth adoption, supported by widespread smartphone usage and familiarity with video-based communication.

Against this backdrop, AarogyaSakha was conceptualised by AkzoNobel and the Telerad Foundation as part of a proactive response to ensure continuity of healthcare access during the COVID-19 pandemic. Anchored in national Telemedicine Practice Guidelines, the initiative validated telehealth as a safe, scalable, and cost-effective solution for outpatient and follow-up care among blue-collared workers and their families across the country.

Introduction to Dulux AarogyaSakha

Launched initially as a pilot during the pandemic, Dulux AarogyaSakha has evolved into a structured, affordable, scalable, and sustainable telehealth programme serving painters and their families across India.

The programme enables beneficiaries to consult qualified general physicians and specialists through audio and video teleconsultations, supported by trained care coordinators who assist with appointment booking, prescription understanding, and follow-up coordination.

Over time, AarogyaSakha has transitioned from an emergency response into a mature healthcare access model focused on routine care, chronic disease management, preventive health, and continuity of treatment—aligned with AkzoNobel’s long-term CSR objectives.

A Scalable Model for Corporate Social Responsibility

Partner with Telerad Foundation to strengthen operations and expand reach.

Objectives of Dulux AarogyaSakha

Enable equitable access to quality primary and specialist teleconsultations
Facilitate early diagnosis and timely management of health conditions
Strengthen continuity of care through assisted follow-ups
Improve preventive health awareness and behaviour change
Build trust in formal healthcare systems among informal worker communities

How the Programme Works

The Operational Model: Human Touch Meets Digital Tech.

Why the Assisted Model works for this demographic.

Helpline Active: Mon–Sat, 2:00 PM – 8:00 PM(Aligned with painters’ availability time).

AarogyaSakha operates through a proactive, assisted telehealth delivery model combining digital platforms with human facilitation to maximise outreach, utilisation, and continuity of care.

Proactive Outreach and Appointment Booking
Trained care coordinators conduct structured outbound calls using verified beneficiary databases provided by AkzoNobel. These interactions introduce the programme, assess health needs, and schedule teleconsultation appointments.

Teleconsultation and Follow-up Support
Consultations are conducted by qualified general physicians or specialists via audio or video. Digital prescriptions are shared via SMS or WhatsApp, and care coordinators provide additional support by explaining prescriptions, medication dosage, and next steps in simple, local-language terms where required.

Inbound Access Channels
Beneficiaries may also initiate contact through a central helpline or a dedicated WhatsApp number to request information or book consultations.

Service Portfolio

Clinical Service Portfolio and Scope of Care

Specialities Covered

Through its teleconsultation platform, AarogyaSakha provides access to:

Scope of Coverage

What is Included	What is Excluded
Free teleconsultations Preventive guidance Digital diagnostic review Assisted follow-up	Physical diagnostic testing Dispensing of free medicines Emergency/trauma care Hospitalization

Care Team and Roles

The programme is delivered by a multidisciplinary team comprising:

Care coordinators responsible for outreach, booking, follow-ups, and beneficiary support
General physicians and specialists delivering teleconsultations
Programme management and technical teams overseeing quality, compliance, and reporting

Core Activities

Daily proactive outbound calls
Appointment scheduling and care navigation
Teleconsultations with general and specialist doctors
Prescription explanation and follow-up coordination
Preventive health communication and awareness

Infrastructure and Facilities

The programme is supported by secure, HIPAA-compliant digital telehealth platforms, enabling audio/video consultations, digital prescriptions, record-keeping, follow-up tracking, and structured reporting—without reliance on physical healthcare infrastructure.

The Technology Platform

HIPAA-compliant, Secure Video Consults, Digital Records, Structured Reporting

CSR Support (AkzoNobel)

Ensures sustainability and translation of investment into outcomes

Project Geography

AarogyaSakha operates as a pan-India programme, serving beneficiaries across multiple states and union territories through region-wise outreach and language-appropriate engagement strategies.

What the Project Covers — and What It Does Not

Covers	Does Not Cover
Free teleconsultations with general physicians and specialistss Preventive health guidance and awarenesse Assisted follow-up and continuity of care	Physical diagnostic testing or procedures Dispensing of free medicines Emergency or trauma care Inpatient services or hospitalisation

Interface with Public Health Systems

Where required, beneficiaries are guided towards appropriate government health facilities for in-person care, diagnostics, or referrals, ensuring complementarity with public health systems rather than duplication.

CSR Support

CSR support by AkzoNobel enables programme operations including care coordination, teleconsultation delivery, digital platforms, preventive health communication, and monitoring and reporting mechanisms—ensuring efficient translation of CSR investments into measurable healthcare outcomes.

Project Impact (as of December 2025)

Impact Dashboard (As of Dec 2025)

28,570

Total Teleconsultations

129,462

Outbound Calls

Highlighting proactive engagement

Demographic Reach

Men 14,055

Women 11,233

Children 3,282

Clinical Relevance

2,000 1,500 1,000 500 0

1,931

Diabetes Care

1,717

Hypertension

1,467

Dermatology

Strategic Focus (FY 2026–27)

Strategy for FY 2026–27: The Shift to Excellence.

Moving from an Access-Creation Model to a Consolidation & Optimization Phase.

Community Engagement Calendar (FY 2026–27)

Beyond Treatment: Preventive Health & Thematic Camps

Q1 (Apr–Jun)

General Health,
Diabetes,
Hypertension

Q2 (Jul–Sep)

Women’s Health,
Diabetes,
General Health

Q3 (Oct–Dec)

Hypertension,
Women’s Health,
Diabetes

Q4 (Jan–Mar)

General Health,
Hypertension,
Women’s Health

Awareness Strategy

Periodic dissemination of health messages via SMS/WhatsApp.
Goal: Drive behavior change regarding occupational risks.

The programme will conduct periodic telemedicine-based health camps and structured digital awareness activities focusing on occupational health risks, lifestyle diseases, women’s health, and preventive care throughout the year.

Indicative Schedule of Telemedicine-Based Health Camps (FY 2026–27):

Sl. No.	Type of Health Camp	Timeline
1	General Health Camp	Apr-26
2	Diabetes Camp	May-26
3	Hypertension Health Camp	Jun-26
4	Women’s Health Camp	Jul-26
5	Diabetes Camp	Aug-26
6	General Health Camp	Sep-26
7	Hypertension Camp	Oct-26
8	Women’s Health Camp	Nov-26
9	Diabetes Camp	Dec-26
10	General Health Camp	Jan-27
11	Hypertension Camp	Feb-27
12	Women’s Health Camp	Mar-27

Partner With Us

The Dulux AarogyaSakha Telehealth Initiative offers a scalable, cost-efficient healthcare access model for informal worker communities. Organisations interested in supporting sustainable, technology-enabled healthcare may partner with the Telerad Foundation to strengthen operations, enhance service quality, and expand reach.