In partnership with the Apollo Tyres Foundation
When: Launched October 2020
What: Multi-language SMS and WhatsApp campaign, as part of the TB-Free India 2025 initiative, to raise awareness of TB, symptoms, treatments, management, recovery, risk and help options among the Indian trucking community, including text, images, audio and video
Impact: As of project end
Services
- Blast messaging campaign
Activities
- Drafting, translation and dissemination of TB awareness messages
- Creation of audio and video scripts, video filming, recording and editing, digital post-production
Highlights
- Information on TB prepared in English using text, audio and video
- Information covers TB symptoms, risks and options for patients in the public healthcare system
- Translations and video dubbing in 11 Indian regional languages
- Distribution schedule created over 2-week campaign