In partnership with the Apollo Tyres Foundation

When: Launched October 2020

What: Multi-language SMS and WhatsApp campaign, as part of the TB-Free India 2025 initiative, to raise awareness of TB, symptoms, treatments, management, recovery, risk and help options among the Indian trucking community, including text, images, audio and video

Impact: As of project end


  • Blast messaging campaign


  • Drafting, translation and dissemination of TB awareness messages
  • Creation of audio and video scripts, video filming, recording and editing, digital post-production


  • Information on TB prepared in English using text, audio and video
  • Information covers TB symptoms, risks and options for patients in the public healthcare system
  • Translations and video dubbing in 11 Indian regional languages
  • Distribution schedule created over 2-week campaign