In partnership with AkzoNobel India Pvt Ltd

Launched August 2020, expanded to Covid-19 Care in April 2021

What: Healthcare helpline serving 200000+ painters and their families across India, offering advisory, diagnostic, prescriptive, curative and palliative support for curable and chronic illnesses, health, hygiene and sanitation questions, and Covid-19 vaccination, testing, treatment and recovery.

Impact:  As of June 30, 2024


  • Multi-language support
  • Communication via telephone, text message, WhatsApp
  • e-Prescriptions
  • Medicine delivery

  • Covid-19 awareness & precautionary guidance
  • Covid-19 vaccination registration and scheduling help
  • Covid-19 testing advisory
  • Covid-19 management, treatment & recovery


  • Multi-language advisory, counselling, consultation and prescriptions


  • Support to painters nationwide
  • Positive word-of-mouth referrals to people not in the direct target group
  • Expansion to Covid-19 support by popular demand from served group